More Dash is a fashion experience retail company with a series of content-driven pop-up stores and a web platform where you can pre-order and buy clothing.

Founded by the team with 10 years of work experience in the fashion industry, More Dash introduces the concept of short-term renting of clothes within the rental environment. At More Dash, we encourage our customers to rent clothes in the stores to create content in our content-creation studios.

Unique Designers

For us at More Dash, fashion means shopping from authentic and innovative brands that produce their goods in ateliers rather than big factories and support their local communities. Here at More Dash we strive to empower new talents by providing a platform for them to be discovered by the global community. Together with you we are bringing fun and joy back to fashion! We are reducing the level of consumption by educating ourselves and by shopping only those pieces we truly need to own. How? We wear them first, we create content, and we buy those items after our friends and followers approve them.

Conscious Buying

Through our team's 10 years of work experience in the fashion industry, we are very aware of the apparel industry's sustainability problems.  We believe that content creation, when used for good, will empower the industry to be more conscious. In 2016 alone, over 100 billion pieces of clothing were produced.  Fashion has now become the second most polluting industry in the world. Nevertheless, we understand that buying a new dress is fun and brings us joy! We still want to continue buying and selling clothes, but be more mindful with our choices.

Content Creation Experience

Our Fashion Experience Pop-Up Stores will give you, the customer, an opportunity to enjoy fashion for a fraction of the price you usually pay for a new dress. How? Book Your Visit to one of our content-driven pop-up stores. Get your personal fashion experience. Share the content you have created with friends and followers.The experience we are building will be available in different cities around the world. Sign up for our newsletter for more information and to receive early-bird invitations to our next Content Creation Studios across the world!

Nowadays, being fashionable means to dress in trendy new clothes all the time. According to recent statistics, customers want to look beautiful and fashionable, while at the same time 88% of customers want to be sustainable. Unfortunately, the fashion industry has become the second most polluting industry in the world. 80% of clothes are worn only once or less. In addition, more than 15 million tons of used textile waste is generated each year in the United States, and the amount has doubled over the last 20 years.

In order to tackle the most painful problem in the industry, More Dash has come up with a fashion experience pop-up store. Our unique business model encourages our customers to buy photo & video content instead of buying clothes they don’t need. By introducing the concept of short-term clothing renting within the retail environment, we are changing the retail model towards a more sustainable one.

Products that are sold at moredash.com are available at our unique content-driven pop-up stores.


Press About More Dash: