FLOW the Label
FLOW the Label is a Belgian-Ukrainian high-end clothing label founded in 2014 by two designers and sisters, Veronika and Viktoria.
In many ancient traditions, real womanhood is being compared to a soft flow of mountain river. So it is for the designers: they perceive the concept of ‘flow’ as the most pure and tender state of harmony. Same idea is delicately embodied in FLOW the Label aesthetics: the clothes are minimal, elegant – and always feminine, even when they have masculine elements, ironic accents or slightly experimental bits. Sisters behind FLOW the Label have always been explicitly visual and artistic kinds of people. Veronika is a professional graphic designer who studied in Royal Academy of Fine Arts (Ghent, Belgium). Viktoria is a graduate of Academy of Internal Affairs yet also she is a painter, natural born fashionista and an enrollee in National University of Technologies and Design (Kyiv, Ukraine). And the idea to start own clothing line came to them just by impulse. Hard-working and determined, in less than two years Veronika and Viktoria have neatly sculpted both visual and material aspects of FLOW the Label. Right from FLOW’s first seasons, the young label gained proper success, finding it place in women’s hearts as well as their wardrobe shelves. With each season, the label’s distribution net becomes more and more global.
FLOW the Label inspirations come from all kinds of arts: cinema, architecture, photography etc. For instance, S/S 2015 collection has been based around primitivist paintings of prominent Georgian artist Niko Pirosmani, and modern Ukrainian illustrator Ivan Semesyuk. Collection F/W 2015-2016 collection was built on a basis of visual heritage of the 70’s. S/S 2016 collection that plays up with the theme of walkings by the seaside, is no exception: it has been dedicated to visual legacy of Eugène Boudin, renown impressionist of 19th century. Now the label presents its new fall-winter 2016-2017 collection based on the works of legendary American architect Frank Lloyd Wright.
Precise cut, attentiveness to details, comfort and functionality, fabrics of high quality and good ethics are between FLOW the Label’s constant working standards.