More Dash Showroom in Paris opens the doors for PS 18 Campaign:
23rd June — 28th June 2017
9 am — 7 pm
From now on you can find us every season at the following address:
21 Rue du Bourg Tibourg, 75004 Paris, France
Book you appointment now: firstname.lastname@example.org
Brands which are presented in the Showroom are:
The youngest established designer in fashion scene Anna K has launched a new collection for Pre Spring 18. The main inspiration for Pre Spring 18 is Shakespeare’s, Juliet. The story is about the young and inspired girl who just met her dreaming prince. This collection perfectly shows the mood of the girl in love. Pre Spring 18 is very feminine, sentimental, dreamy and playful that totally reflect the brand’s DNA. This time the expression has been reinterpreted as a combination of pureness and strength because the Juliet from Pre Spring 18 doesn’t live in the 16th century, she is a modern and sophisticated girl. This idea is transferred with the help of the key element of Pre Spring 18 — plentifulness of grid which adds a sense of impertinence. Anna already used this element before in her previous collections, but in the new collection she opened this from another perspective and it became an iconic piece.
In Pre Spring 18 Anna K makes an accent on the iconic colour of the brand- pink that ideally harmonise with white, black and red. Among the combination of different colours, Pre Spring is focusing on mixing various fabrics and excessive use of details. Japanese cotton, rep ribbon, transparent textile create a fashionable piece with the strong message. The main decorative component of Pre Spring 18 are pearls which match the true brand’s universe. The collection is a wide range of dresses, skirts, tops, blouses, T-shirts, jeans jackets and coats.
Anna October is a womenswear brand that transforms femininity in a new playful way. Her product evokes feeling of youthfulness with its original design. Modern grace and joy are key words to Anna October aesthetics. Anna October’s aim is bringing a new emotional experience for her customers. The mission of Anna October is to bring her vision of a “new luxury” through the craftsmanship and innovation by her designs around the world.
ANOUKI is a Georgian, Tbilisi-based brand, established in July 2013, with head designer Anouki Areshidze. ANOUKI presents 4 seasonal collections each year and develops 3 lines: ready-to-wear clothes, shoes and accessories. Brand’s main idea is to be “very own” for each customer, not to be cliché and understand what’s necessary for ladies in a specific moment. Whole team does its best to prove that it is possible to create something new and exciting in Georgia, where fashion industry is just in the process of development.
BEATWIN SMARTWEAR is a new leader for fashion basics in shapewear and lingerie. Collection is designed for fashion oriented women. With greatest respect to woman’s body and her dynamic lifestyle brand developed product using latest researches in medical, textile and sportswear. The combination of the seamless technologies with innovative fibers and treatments is developed to make woman feel more comfortable and fit every day.
Starting off as a cult boutique in Moscow, as well as discovering and commercializing Georgian new comer designers, to this day, Dalood has developed into a covetable ready-to-wear brand on its own. With a long history of mastering the arts of tailoring and design, Dalood has gained a foothold in the post-soviet fashion market for its excessively experienced team of professionals and their impeccable needlework. The founder and creative director Maka Kvitsiani believes that ‘the simplicity is the ultimate sophistication’, therefore sets simple and yet most complex goals for each season — creating looks she and her friends would proudly wear – all of which are manifested into chic, exceptional and modish collections.
FLOW the Label
In the new Resort 17/18 collection FLOW the Label operated by designer Victoria Balaniuk develops established bohemian aesthetics and follows the original DNA. Brand’s unique notion of the romantic girl in urbanized society is reflected in peasant dresses, rustic tops and dainty laces. Plaid dress-
es with multiple delicate layers allude the image of the country girl, ready for experiments. Brand’s in-
novations are displayed in ruffled white denim pieces combined with signature flowered embroidery.
Young Ukrainian brand of cool T-shirts.
Marianna Senchina brand is aiming for young fashionable individuals with experimental styles. The garments are mixed between feminine and unisex silhouettes. The clothes also contains experimental details, high quality hand crafting and ironically fun ideas. Marianna Senchina is a winner of Mercedes-Benz Fashion Prize in SS17 season.
OMELYA T-dress — is a contemporary fashion brand which DNA is a party-dress with catch phrases. It was founded on the basis of designer idea to transform a simple t-shirt to full-value dress. It is known for original and funky design, vibrant color combinations, and natural ostrich feather elements. Its mission is to share fun and positive mood by offering glamorous and cheerful look, which provide «wow» affect and make you stand out from the crowd.
OMELYA T-dress lookbook
This season RolyPoly collection’s aesthetics can be defined as glamorous and smart-fashion. It consists of pieces matching each other perfectly and making them the ideal wardrobe for special occasion or for every day with fashionable twist. The brand’s usual signatures were all there in the chic standards—the perfect denim, embroidered jackets and vests, gorgeous corsets and fantastic aprons.
For Resort 2018 denim is worn from head to toe and not only for free time or casual Fridays, made by RolyPoly it looks suitable for an afternoon look, also for the totally chic parties. Denim and canvas is embellished with embroidery, sequins, patchwork and ruffles. These styles surely will look great on everyone and can be teamed with basic items.
Rotsaniyom WHITE LABEL has 2 main drivers, Pongsak Kobrattanasuk, the designer who has product and exhibition design background. Another key person is Thita Kamonetsawat who is responsible for the business part and also being the brand`s muse. The Brand`s motto is «an individual imperfect beauty ideal». All of the collections deliver different perception of lace and prints. With a good blend of differences, it created rotsaniyom WHITE LABEL`s strong uniqueness. It`s not about design but something in-between.