Fall-Winter 15-16 marked the second successful season at Paris Fashion Week, where More Dash Agency from Ukraine promoted a new generation of Eastern European designers to international buyers and press. In September 2014 More Dash Agency first brought Ukrainian designers to show their new collections in Paris, and this season More Dash pushed the boundaries and showcased talents not only from Ukraine, but from Russia, Georgia and Kazakhstan as well.
More Dash was established by Daria Shapovalova, founder and creative director of Mercedes-Benz Kiev Fashion Days, and Natalia Modenova, MBKFD’s CEO. The agency’s objective is to internationally represent the best Ukrainian, Eastern European and Central Asian brands, providing worldwide exposure among press and buyers within the framework of carefully planned catwalk and showroom schedule. In a continuous effort to nurture established and upcoming brands, More Dash Agency strives for global recognition for their designers.
More Dash Paris Showroom was organized in partnership with Vogue Italia, and hosted latest collections by Ukrainians Anna K, Anton Belinskiy, Anna October, BEKh, DMDV, Ksenia Schnaider and Omelya, Georgian brands Anouki, N-DUO, Lalo Cardigans, as well as De Guise from Kazakhstan and Alisa Kuzembaeva from Russia.
To celebrate a successful season, on March 10, 2015, Daria Shapovalova and Natalia Modenova hosted a cocktail reception at More Dash in Le Marais to introduce designers to top fashion press and industry insiders. New Fall–Winter 15-16 collections were appreciated by Sara Maino — senior fashion editor of Vogue Italia, Gianluca Cantaro – L’Officiel Italia’s Editor-in-Chief, Karina Dobrotvorskaya — President & Editorial Director of Brand Development at Condé Nast International, Tim Blanks — Editor-at-Large for Style.com, Christina Binkley — Wall Street Journal fashion journalist, Valery Steele – fashion historian, Tiany Kiriloff – fashion journalist, broadcaster and blogger, Rebecca Voight – journalist at W Magazine, Masha Tsukanova – Editor in Chief of Vogue Ukraine, Daria Veledeeva – Editor in Chief of Harper’s Bazaar Russia, Masha Fedorova — Editor in Chief of Glamour Russia, Carey Melnichuk — owner of Secret Location, Janelle Bertaeva — CEO of Mercedes-Benz Fashion Week Almaty, Lee Oliveira, photographer at NY Times, Karina Utegenova — Editor in Chief of Harpers Bazaar Kazakhstan.