More Dash Showroom opened the doors for Fall-Winter 17 collections in early March during Paris Fashion Week.
Among 12 brands, represented in More Dash, there were 8 designers whose collections have already been presented in the showroom in the previous seasons — Alonova (Ukraine), Anna October (Ukraine), Anouki (Georgia), Deeply Personal (Latvia), FLOW the Label (Ukraine), Marianna Senchina (Ukraine), Rotsaniyom (Thailand), Vozianov (Ukraine), and also 4 new names — Chakshyn (Ukraine), Little Juggernauts (Ukraine), Miu Niku (India), Scenarium (Russia). For FW 17 season More Dash has become even more international by adding to the list of participants 2 countries — Russia and India. Discovering the new unexplored markets and looking for upcoming talents worldwide create a strong international concept of More Dash and allow the young brands to be noticed by the top buyers and press.
In FW 17 season More Dash visited both regular buyers who place orders every season, such as Harvey Nichols Hong Kong, Matches Fashion, Artifacts, Moda Operandi, Sauce, Rare Market, My Theresa etc; and new important stores, who have already made their selections, and now are finalizing their orders. Saks Fifth Avenue, Barneys, Harvey Nichols Kuwait, Bloomingdales Dubai, Harvey Nichols UK, Excelsior, Hudson’s Bay Canada are following growth of the designers for the next seasons. 7 days, over 100 appointments, everyday increasing number of orders gave us a huge step forward in a showroom growth.
The showroom was opened for appointments from 2nd till 8th of March 2017, 9 am — 7 pm by the address: 21 Rue du Bourg Tibourg, 75004 Paris, France.
“We are focusing on the development of Eastern-European designers and brands from the new markets, such as Thailand, India, Georgia, Russia and Ukraine. This season we showed 2 collections from designers, who were at LVMH prize semi-final. Buyers already know our brands and always come to see more new talents and are open to discover them. The most influential press is also always there to see the collections — Karina Dobrotvorskaya of Condé Nast, editor-in-chief of Paper Magazine Mickey Bordman, American Vogue, British InStyle, Vogue Italia and many others”, — said Daria Shapovalova, the creative director of More Dash Showroom.
“From season to season we see the development of the designers, and happy to support it, and growing interest from the buyers, who already know that new cool brands are always in More Dash. Along with the long term partners, each of 4 seasons in Paris, we are bringing new stores to introduce brands to them”, — said Natalia Modenova, the CEO of More Dash Showroom.
Buyers enjoyed visiting More Dash Showroom, and admitted a considerable step forward of the designers on the international scene:
“It was our 8th season in More Dash Showroom and we were really pleased to see, select, order and support our beloved brands” — said Matches Fashion.
“We enjoyed visiting More Dash showroom. The team was very hospitable and professional. Looking forward to the next season” — said Rare Market.
“Anna October’s collection has become our favorite. It perfectly fits tastes of our customers. Also we enjoyed seeing new brands in the showroom” — said Harvey Nichols Hong Kong.
“More Dash sales managers perfectly introduced us the brands and emphasized the key points of each collection. We love the selection and made the order of several Ukrainian designers” — said Sauce (Dubai).
Designers are also glad to share their experience with More Dash Showroom this season:
“It is our second season in More Dash. Moving forward, we get more and more useful feedbacks from the buyers. The things buyers liked the most in FW 17 collection are simple, feminine shapes, good quality fabrics and appreciate the added design details, as well as the signature denim pieces, special embroidered fabric and the brighter colours. The collection is best suited for the Asia Pacific buyers as they don’t need such heavyweight fabrics for the autumn/winter collection and therefore they can select more styles”, — said the brand manager of Deeply Personal brand, Paula Adamova.
“Despite the fact that the brand is already represented in the world, it was our first sales season in Paris. New orders and crucial tips from buyers who pointed out our strengths and weaknesses and advised about further development made our season very fruitful”, — said Dima Chayun and Anton Yakshyn, designers of the brand Chakshyn.
“This season was crucial for us in terms of understanding the final customer needs and demands. Diverse buyers representing different continents and cultures gave as a lot of useful feedbacks. They liked FLOW the Label’s feminine and modern style, great denim part, strong pricing and fabrics research. For the future we are planning to expand our presence within the British and USA market, to continue our successful relations with the Asian market, to work with the best stores with a vision that close to ours, providing them an exclusive and individual approach of the brand”, — said the brand manager of FLOW the Label brand, Olga Andriichenko.
Among the brands which are presented in the showroom are:
ALONOVA brand’s philosophy is to create its own style based on restrained elegance and practical luxury. ALONOVA FW 17 Collection is re-imagining and re-interpreting global trends on local level. It is the contemplation on feminine sexuality, her cosmic and powerful energy. In the new season the brand is inspired by space exploration, new technologies and virtual reality. Reflections about Eternity, fluidity of time, Universe and the way new technologies affect and alter our life led towards the main idea for Winter Collection. The signature elements of the collection are the twinkling space suits, vinyl overcoats and steel-like shiny textures.
Anna October is a Ukrainian womenswear label that transforms femininity in a new playful way. For Fall-Winter 2017/18 signature Anna October lady gives up her naїve attitude and goes for meticulous joie de vivre. Each item of the collection acts as an independent tool for creating a sophisticated and sexy look with a gentle and ironic touch of retro. Instead of building the whole collection around a single narrative, Anna October presents a complete wardrobe for the season. Designer was inspired both by her perfectly tasteful girlfriends and erotic, quirky and elegant Kim Basinger as Elizabeth McGraw in “9 1/2 Weeks”.
Anouki is Georgian, Tbilisi-based brand, established in July 2013, with head designer and founder of the brand Anouki Areshidze. Anouki FW 2017 pieces are adorned by tender flower names written in Georgian. Designer used calligraphy of honored Georgian poets to deliver the message on garments. The rich shifting colors reign Fall pieces — nebula, violets, pink shades and dusty silver are accompanied with glow of star constellations. The collection is rich with sparkle and crystal details. Once the darkness sets Anouki women start illuminating their inner glow.
Chakshyn by Dima Chayun and Anton Yakshyn is a young, emerging label in Ukraine. Over the past few seasons, the duo has focused on safe, classic categories, like cocktailwear with simple cuts. But this collection, inspired by Japan and cyberpunks, was a breakout moment. The designers were more experimental, working with knitwear made from varying weaves, as well as denim, producing flares and midi skirts with zipper pleats.
Deeply Personal is a contemporary women’s ready-to- wear fashion brand from Riga, Latvia. Elina Vanaga who has studied in London Fashion College and Istituto Europeo di Design in Milan is the founder and creative director. This is brand’s 4th collection while the first, SS16, immediately gained recognition from VOGUE Italy and Deeply Personal was invited to participate in VOGUE Talent zone – a special project organized by Pitti Immagine and Sara Maino. Now the brand is presented in 2 showrooms- in Paris ‘More Dash’ (Founder Daria Shapovalova, Ukraine) and in China ‘DFO International’ (Founder Meimei Ding, Shanghai). Ruffled details of the 70s and 80s, blue jeans, dramatic sleeves and the feminine, even naïve silhouettes have become the signature of the FW 17 collection. They reflect the rhythm of Deeply Personal muse – a modern woman who has her own guilty pleasures in-between combining an active business and family life.
FLOW THE LABEL
Ukrainian-Belgian FLOW the Label presents new Fall 2017 collection. Designer Viktoria Balaniuk continues the conversation she started in Pre-Fall 2017: the analysis of style and social codes in romantic drama film Two English Girls. By FLOW the Label’s tradition, a starting point of collection’s creation is always the art world. Light blouses with stiffened collars and voluminous sleeves here conjoin jacket and coat with a set of shoulders lowered deeply; strict high-waisted pencil skirts match sexy silk tops; slinky overall worn with masculine jacket looks as if there is a naked body underneath are embodied in feminine FW 17 collection.
Little Juggernauts is a new cool Ukrainian brand of T-Shirts, started in January 2017.
Marianna Senchina has debuted with her graduate Istituto Marangoni Milano collection at Mercedes-Benz Kiev Fashion Days and became a favourite of the press at once. Her bright ideas with great styling and attention to the quality, experimental details, crafting and ironically fun ideas transform into the DNA and success of Marianna Senchina. The garments are mixed between feminine and unisex silhouettes, however are high demanded among the streetstyle icons and appeared in all the major street style reports. Vogue Runway featured her FW1516 collection, shown at Mercedes-Benz Kiev Fashion Days and from the very first season in More Dash Showroom in Paris the interest of the buyers and orders are growing.
Miu Niku is a luxury clothing and accessories brand for modern women, founded by sisters Tina and Nikita, who were born and brought up in Mumbai, India. The brand name comes from the nick names given to the designers by their parents. Tina — Miu and Nikita — Niku. The overall brand aesthetic is a balance between clean lines and graphic details, mixing minimal and maximal elements.In May 2014, they were awarded the Special Jury Prize at the LVMH Prize for Young Fashion Designers 2014.
ROTSANIYOM WHITE LABEL
Rotsaniyom FW 17 collection is called “On the way to the moon”. The main point is that a journey starts with just a single step. Every human learns to walk by instinct, with fear and doubts. First-time failure is guaranteed. There’s no such thing as the right method to start walking. This space spirit is designed in the collection.
Collection of Russian brand Scenarium Outerwear differs aesthetics and exceptional attention to materials, detail and quality of execution collection. Scenarium Outerwear is elegant and avant-garde at the same time. The bulk of the collection consists of oversize coat, the coat of wool and mohair, parks, woolen cardigans, classic bilateral coat, double-breasted jackets with contrasting embroidery.
Vozianov is the brand, which is evolving in searching of maximum conciseness and universality of fashion. One of the main questions on which Vozianov tries to answer in its creative activity is whether the garment can stand in one line with the best samples of object design, which functional, visual and constructive meaningfulness allows them to be actual out of time and trends. In September 2016 Vozianov show the collection SS17 «WANTIT». Vozianov started with the idea that though two cultures may appear the same, their approach to weapons and warfare can be different. To execute this point, he used images of Ukrainian and American men from more than a century ago wearing similar wide-brimmed hats and peasant shirts, one with a gun and one without. Vozianov mirrored this example with straw hats and wide cropped trousers, accessorizing some looks with fabric guns.
To view the pictures from More Dash Showroom FW 17, please follow this link.
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